Marcus and I decided to produce a bike interest site. Bring the community of hardcore riders to one place. Allowing the user to log in and get up to date information on trails, events and other things related to the cycling scene.
We think that a small income could be generated through sponsorship. This would be made possible as the users increase. Thus making it inviting for companies to advertise there brand ie, Rock Shox, Marzocchi, Red bull.
By collaborating with various bike stores we could offer the users of the site discounts in participating shops.
Money could also be made by charging users a small fee when selling stuff through the site ie, Secondhand bikes or accesssories. The percentage could be as small as 5% to make it inviting for the users to use the built in function rather than selling it elsewhere.
Marketing will be carried out via the users themself, word of mouth and posters in participating stores.
We expect that word of month would be key in generating new users of the site.
Screen shot of the page
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Nice! I think your site looks very interesting and creative. Seems like a very good idea to bring the riders into one place. Like you said yourself, word of mouth will be key to generate users. Regarding from this, the site should always have something interesting for the hardcore bikers to keep coming back to. New updated videos, maps, trails for example will have this website alive and fresh.
SvaraRaderaAdvertising through sponsorship will probably increase over time when the site grows bigger. But in the beginning it will probably be hard to get any sponsor if you don't have any users. Maybe you could try using some social media marketing to boost the interest. One example could be putting some of the movies from the trails on YouTube and label them to the website.
Legally it is of course very important to have copyrights of all the pictures, maps and logos published on the website as well as the music from videos. But I am certain you have thought of that already. Good job guys!
Perhaps another great way to make money would be to create customized paper maps too. I am thinking like a topographic map and have the route pre-highlighted, and it could be sold at area bike stores. This would be great for people that don't bring their GPS enabled iPhone - fear of crashing and breaking it (like me).
SvaraRaderaIn terms of tendency for people to change, you could offer more services than the rest. For example races for the community members. Like who can climb this mountain the fastest. I agree with Pehr-Henric, there probably won't be much legal trouble.