The mockup that we made in our group (consisting of me, Mike and Waqar) was intended for finding bike trails in Stockholm. The idea was to make an easy to use site where you can rapidly locate bike trails both locally and over larger areas. Hera is a link to the mockup it was made in revmedia.
The persona for this site was:
Sex: Male (75%) / Female (25%)
Age: 20 - 45
Income: Middle class
Other hobbies: Other sports / outdoor activities. Probably hiking, camping, road cycling, triathlons, adventure races, winter sports.
Education: High school and above
Ethnicity: All
Has family: Yes (40%) / No (60%)
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