Fifth reading

The medium is the massage
By: Marshall McLuhan

Pretty interesting book to read through. Feels more poetic than theoretical.

The main focus in this short book seems to be to discuss how the impact of media and, the different mediums it travels through, impose on society. As the author claims, that it is media that shapes the society. That it has entered our lives even if we like it or not and makes us aware of the world.

McLuhan explains throughout the book how the media massages and shapes us. And how different parts of it are considered extensions of us. For example that the book is an extension of the eye, radio is an extension of the ear. In general that al forms of media are somehow extensions of the human being, either physic or physical.

This book really got me thinking and added a whole lot more to my critic thinking about media in society. As we humans create new mediums for information we slowly put ourselves as slaves under them. Who takes control over these mediums and what information do they feed us.